Doing Well by Doing Good in Thailand

Doing well by doing good in Thailand Suthisak Kraisornsuthasinee and Fredric William Swierczek Suthisak Kraisornsuthasinee is Assistant prof and Fredric William Swierczek is Associate Professor, both at the Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand. gip usance This paper seeks to explore whether strategical embodied friendly state (CSR), the latest stage of conceptual development in CR, is pellucid in real business practices. Design/methodological digest/approach Using Thailand as a background, the paper responds to the call for prove beyond the developed economic regions. With a tautological number of proactive companies in CSR in the country, this qualitative theater of operations employs in-depth interviews supplemented with reviews of sustainability reports and other available collective documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge of CSR and s omatic direction in the organizations. Findings The assessment ?nds that a small smorgasbord out of recognized CSR leaders have started integrating CSR into their corporate dodge to gain warlike advantages, suggesting a gradual upshot of strategic CSR with various bene?ts.

However, a mixed response from the securities industry implies conditions for precaution consideration. Practical implications CSR can be viable in competitive strategy particularly in gaining a tender authorize to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with extra care. confirming stakeholder reacti on in one issue whitethorn gruntle but cann! ot offset deeply rooted problems in another. Originality/ survey Based on the synthesis of several CSR models, this paper proposes a new strati?cation scheme to identify the stage of CSR development. The trial-and-error results besides indicate the development of strategic CSR in the context of rising economy. Keywords Corporate social responsibility, Competitive strategy,...If you want to deliver a full essay, order it on our website: BestEssayCheap.com

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