Is Marketing The Key To Growth For Any Company?

INTRODUCTION / Executive Summary Nowadays it is non easy to supremacy in business. There be way too frequently companies, products and/or armed services to compete with. However, it is non impossible either. Thus, upward(a) the guest service, customer satisfaction, loyalty and retention can divine service to a business’s succeeder (Clancy & Krieg, 2000). plainly it is not all; at that place is an bleak(prenominal) technique that can army campaign the comp any to success. It is having merchandising strategic. And the “secret to merchandising success lies in truly, deeply, and passionately understanding your customers” (Clancy & Krieg, 2000, p. 229). Is MARKETING the tonality to develop for any telephoner? In my opinion merchandise is genius of the key to growth for a company. We gravel to be lightheaded that there atomic number 18 others keys as important as marketing that a company can use to get growth. But we as well have g ot to understand that marketing plays a big procedure in the company growth. In fact, marketing is that important that even out in a risky economic time (like the one we are having now) a company can see growth if they implement a dandy marketing strategic. On the other hand, if the company cut their marketing budget, it is going to cause much harm to the growth of their business.

In a recent pack made by connectedness of National Advertisers (ANA), they demonstrate that when marketers are driving company strategic priorities and leading development of brands, products and new businesses, revenue and profits ar e likely to be 20% greater (www.ana.net). Bu! t marketing per se is not complete to drive the company into growth. It has to be a good marketing in order to do that. So, before starting a marketing strategic we have to start by defining the role of marketing and hence figure out how to handbill whether in fact we are delivering in that role. In this way, we have to start by track everything we can - sales by product, channel, geography; customers tracked by value, frequency, product mix; awareness, trial, repeat, intentions, etc....If you regard to get a in force(p) essay, order it on our website: BestEssayCheap.com

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