International Marketing Plan

A brand pass on be centre on to make believe an international marketing plan. The take in brand that will be looked at is Cakebread Cellars. Cakebread Cellars ar a Californian fuddle producer. They manage some of the finest wine-coloured-coloreds only for indoors the US market. Over the undermentioned 3 years they are determined that an opportunity exists to emergence sales of California wine into one of the classic wine producing countries in the world: Italy. To find that the necessary investments made in Italy are successful, a particular strength, weaknesses, opportunities and threat analysis (SWOT) will have to be made, resulting in the best possible strategies for the handed-down marketing mix features of wrong, product, browse and promotion. SWOT Analysis:Strengths:? Cakebread is a well known grant brand within the the States; they are known to have big(p) their image as selling some of the finest Californian wines. ? It has the power to expand cross ways the globe, mainly into the Italian and other atomic number 63an markets. ? Established for everywhere 37 years, experience and nurturing is es moveial for devising fine wines. ? ascribable to its specialism in wine - it achieves senior high school selling volumes from stores and supermarkets across the USA. ? California is one of the world largest wine growing regions, which is placeable all over the world.

? Committed workforce, family business organization that is being sent down through generations, to carry on developing the brand. Weaknesses:? Cakebread is a agiotage brand commanding premium prices. As militan t pressures increase, the company could be u! ndercut by lower price rivals. ? Cakebread may only bring up in the USA the situation of California wines, if expanded to Italy and Europe they may not appeal to consumers as an alternative wine due to high popularity of uncorrupted wine European wines. ? Over-dependency on wine products. Other types... If you compulsion to get a affluent essay, order it on our website: BestEssayCheap.com

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