Cut Blue Airways

JetBlue Airways Managerial Accounting 630 Ruizhen Harden November 28, 2011  What is JetBlues strategy for winner in the marketplace? Does the companionship rely earlier on a customer intimacy, operational excellence, or output leadership customer value proposition? What evidence supports your conclusion? I make up that the companys strategy for mastery pivots around product leadership customer value proposition. As stated in the report itself JetBlue, provides high-quality customer service at low f atomic number 18s, primarily on point-to-point routes (JetBlue, 2005). Further evidence of the companys success is their efforts to offer low-cost alternatives to customers by servicing underserved and large metropolitan areas that have had high average fares (JetBlue, 2005). cod to reasonable and median(a) customer service measures like this, JetBlue has aircrafts with the highest number of seats occupied in any given period. What business risks does JetBlue hum an face that whitethorn threaten the companys ability to carry through shareholder expectations? What are some examples of control activities that the company could purpose to take these risks? In the world of business, there are several(prenominal) risks that whitethorn affect stockholders. Decision makers must examine such risks in roam to minimize negative effects.

One of JetBlues or so threatening business risks is the prospect of increased run evoke prices. Jet fuel costs contribute to a mass of the companys operating expenses. These expenses can be regulate by negotiating forward-thinking contracts in order to lock in practiced prices for je! t fuel in the future. How can the thought of unit- aim activities be applies to an air duct? More specifically, what are twain examples of unit-level activities for JetBlue? What steps has JetBlue taken to manage these unit-level activities more efficiently? The theory unit level activities can be applied to an airline in several ways. Two examples of unit level activities are: a. the operation of the...If you indigence to get a full essay, order it on our website: BestEssayCheap.com

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