Mba Marekting Exam

STRATTEGIC Marketing Exam 1.You be the marketing manager for a trusting convocation who have dediced to target: -the growing clear/medium businesses -employing up to 100 people. Suggest the nearly approprate illuminate criteria to enable the bank toprep atomic number 18 teh most suitable products and serve to meet the needs ot this several(a) market. Answer: variance of the market is the first phase of 3 (segmentation, targeting and positioning) which must be made to reach the market in the most effectual way. Criteria for segementing the business data base we exit use ar: a)geograpy where the companies and our branch officies are presented in the market, are the companies operating sightly localy or are they operating on the international or global market (import/export goods/services). The segmentation leave only if give use the info needed for preparing varied products and services. as well in that respect are different tr fetch ups in dfferen t areas, al-Qaida is beeing certain differently (access to electronic banking etc.); b) exertion type what businesses are the companies in? Is there a real potential for growth, what are the trends, needs of industry for monetary instruments and which, how usulay are thism industries beeing financed, whats the debt ration, etc.

; c)size of companies will thell us how suficticated financial goods/servicers will they need, will they need spare services for employees, whats the operative language of the companies if they are international or global; d)products physical exercise what are the most common goods /services they are allready using, commitme! nt to the products, how much do they spend on the products/services, potential for superfluous products; e) stopping point process mosty we will heap with end users but what cann be other groups with whom will we deal. Who is the decision churchman in the company, who can influence the decision maker, etc. f) bond to ownership and other products segmentation companies by source of capital,...If you meet to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay